About – VIOLET GREY

Our mission

VIOLET GREY is built on the belief that customers want to feel confident in their purchase decisions. We serve our customers with best-in-class inspiration, education, and product recommendations. We never compromise on our distinct editorial integrity. We are committed to garnering customer trust with everything we do.  We are a business in which best-in-class permeates all aspects of our company. We measure our success by the quality of our team.

Our PRODUCTS

DISCOVERED All products we sell are recommended by our community of beauty experts, who use them on set, on the red carpet, and on their own vanities.

TESTED Each product we carry is vetted in Hollywood for performance, packaging, and payoff by our editors, artists, beauty experts, and influencers. With the demands of red carpet interviews, high-definition film, and constant paparazzi presence, if products can make it here, they can make it anywhere.

APPROVED At least 70 percent of testers deem the product a beauty essential—that is, a hero worthy of our kit and yours. Approved products then assume their rightful place on the shelves of VIOLET GREY as part of our curation—all available to purchase for your own cosmetic wardrobe.

Our Community

The world of VIOLET GREY spans top industry artists and in-the-know enthusiasts: people who value the best of the best, whether for a red-carpet kit, carry-on, or powder room. This crowd relishes a never-fail eyeliner, a derm-favorite cream, a perfume that sparks conversation—all conveniently in one place.

Our Stores

THE MELROSE STORE

8452 Melrose Place Los Angeles, CA 90069

THE MADISON STORE

43 East 78th Street, New York, NY 10075

THE EAST HAMPTONS STORE

66 Newtown Ln, East Hampton, NY 11937

THE PALISADES STORE

052 N Swarthmore Ave, Pacific Palisades, CA 90272

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